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By Joseph Sugarman

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Advertising secrets and techniques of the Written observe: the final word source on find out how to Write strong advertisements replica from considered one of America's most sensible Copywriters and Mail Order marketers

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And to understandthis first axiom, I would ask my studentsto define the purpose of eachelementin an advertisement. The following is what we finally decided: 1. Headline: To get your attentionand draw you to the subheadline. 2. Subheadline: To give you more information and further explain the attention-gettingheadline. 3. Photo or Drawing: To get your attentionand to illustratethe product more fully. 4. An importantelement and one that is often read. 5. Copy: To convey the main selling messagefor your product or service.

And as an American, you probably use more detergentthan most Britains. But there is one more surprise that you may not realize either. Americans have a serious wasteproblem. Let me explain. I would then go on to explain how we waste our resources by not efficiently washing our clothes and that there was this product I discovered in England called Scrub Balls and how efficiently it cleaned your clothes with less water and laundry detersent. It has nothing to do with it except for one important fact which I will reveal shortly.

I knew that he expectedme to eventuallyhelp him sell his equipment,so I set out to preparemyself. I went to bookstoresand bought everythingI could on selling. I read every book available at the public library-all to And during that year in New becomean expert in salesmanship. York I would stroll down Broadwayand visit small auctionshops locatedright on Times Square. Wonderful Sqles Technique These small auction shops would prey on unsuspecting observersby appealing to their greed. The shop's proprietor would auctionoff what appearedto be terrific bargains,hook one of the prospectivebidders in the audienceand create a buying frenzy that plenty of the onlookerswould get suckedinto.

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