Download Book Yourself Solid: The Fastest, Easiest, and Most Reliable by Michael Port PDF

By Michael Port

The hot variation of the bestselling enterprise improvement guide
Book your self stable, moment Edition finds why self-promotion is a serious issue to good fortune, supplying you with a special point of view that makes this consultant even more than a standard "how to" handbook for buying extra consumers and elevating a company profile.
Book your self good, moment Edition permits you to undertake the correct promotional point of view and offers the options, strategies, and talents essential to get extra consumers and elevate gains. via verbal and written workouts, you'll detect the keys to constructing a powerful advertising plan and model image.* positive aspects targeted, custom-made, up-to-date social media advertising recommendations for carrier execs* presents new pricing versions and revenues thoughts for easier promoting* grants clean networking and outreach techniques certain to take purely mins an afternoon* bargains new good product release ideas and strategies for growing immediate expertise* writer a New York Times bestseller, television character, and hugely famous expert speaker

Get the confirmed instruments you could enforce at the present time with Book your self sturdy, moment Edition, and watch your online business develop exponentially!

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Read or Download Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling PDF

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Additional info for Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Example text

Positive reinforcement is often called reward, and is analogous to gratification dependency. Negative (or indirect) reinforcement is the reduction or avoidance of an unpleasant stimulus after the performance of a behavior. Negative reinforcement is often called relief, and is analogous to emotional dependency. Withdrawal Symptoms • Distress. Withdrawal symp~ toms are the physical and/or psychological reactions resulting when a drug is not available to the person who is dependent upon it. For gratification dependency, the reactions are minimal-running out of champagne at a wedding, not having enough cigars for everyone after a baby is born, etc, These reactions to inavailability are minimal because the original motivation to take the drug was to enhance an existing good feeling.

Principles of Personality. Reading, MA: Addison-Wesley. As discussed earlier, dependencies, habits, and/ or addictions are usually not revealed until the behavior is not able to be performed. The nature and extent of the withdrawal symptoms (distress) that accompany the inability to obtain a product benefit makes one well aware of the extent of the dependency or addiction. Most consumers are probably not aware of their literal addiction to the vast number of marketed goods and services to which they have become accustomed.

As marketers know, with intense competition, it's difficult enough to successfully market products that consumers already want, let alone trying to create desires in reluctant people. Hesitancy a Sales Resistance. " After overcoming the initial hesitancy, most drug abusers readily continue to take the drug and need little if any encouragement. After considerable drug involvement, most drug dependent persons hesitate to admit the fact that they may very well be addicted. Obviously, few people want to admit they have problems--especially drug-related problems.

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