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By Neil Mcke *Nfa*

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Prepare an article of 300 words for the school magazine outlining the problems and the lack of facilities. Select three photographs that would support your unbiased, informative article. 5. Write a formal letter to the local town council asking for permission to present your case at the next meeting of the sub-committee dealing with leisure facilities. State how long the presentation will last, what facilities you will require and the main points you wish to make. (AEB specimen case study) Audiences and types of communication The next part of this chapter deals with the concept of audience by considering how best to tackle questions 3 and 4.

The author reflects on the way in which race relations are reported in the British press and makes some recommendations. Document 9 includes (a) a report in a local newspaper of a development in race relations; and (b) an editorial article from the same day’s edition expressing an opinion on that development. DOCUMENT 8 DOCUMENT 9 ASSIGNMENT I (Documents 8 and 9) 1. Describe, in about 100 words, the nature of the audience for whom the newspaper editor, Jones, might have been writing the article in Document 8.

Context affects content We now have a pretty full idea of what our audience, purpose and message are going to be. But in order to communicate to the maximum effect we have to ask ourselves some questions about the context or setting in which the communication is to take place. How long can we expect our average audience member to spend looking at the display? This should help us determine the length of the captions we have to write. How are the physical constraints of the local library likely to affect the size of the display and the order of the photographs?

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