Download Cases in Marketing Financial Services by Christine Ennew, Trevor Watkins, Mike Wright PDF

By Christine Ennew, Trevor Watkins, Mike Wright

Written to counterpoint "Marketing monetary prone" by means of an analogous authors, this casebook provides particular sensible functions for the rules, innovations and methods constructed in that textual content. Ten longer instances and ten brief instances hide purposes in construction societies, banks, insurance firms, unit/investment trusts, property company and company monetary companies provisions

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O n e problem the Allied faces with respect to a current account is that, unlike the larger societies its branch coverage is not as good as it would like being too heavily concentrated around its h o m e area. T h e weaknesses of the branch network would also affect any chequebook account launched, because a customer would not have access to his/her money throughout the country. O n e possible solution to this problem would be to use Allied Estate Agents and branch agencies as alternative distribution outlets, b u t this would require considerable development of the society's I T capability to allow reasonable clearance times and security.

The personal market Disintermediation resulted in a change in the composition of personal wealth with shares in m u t u a l funds becoming increasingly important. A corollary of this development was an increase in the d e m a n d for portfolio m a n a g e m e n t services, m u c h of which was supplied by the banks themselves. T h e banks began to develop fund m a n a g e m e n t services to meet this growing d e m a n d either directly or in joint ventures with insurance companies. In developing these services the banks aimed to build on their image of reliability, convenience and on the loyalty of existing customers.

T h e review found the corporate print to be of reasonable quality, b u t not distinctive. A three-spoked roundel whose h u b encapsulated the letter Ά ' , as in Allied, formed the corporate logo. T h e corporate colour, royal blue, as used in signage and stationery was also used for the logo. Apart from looking very similar to the logo used by Daimler Benz, the three-spoked roundel appears bland and somewhat anonymous. T h e use of corporate blue in the logo and typeface exacerbates the distinctiveness problem in two ways.

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