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No new policies were announced. 12 Only then could the PCAOB start its review of interim accounting standards, which over time were adopted, replaced or modified. 13 To improve the governance of US companies, a committee was appointed of the great and the mighty. After much internal strife which undermined its authority, the committee made a number of recommendations. Some were obvious: internal and external accountants should come from two different audit firms and the employment of an outside audit firm should be limited to 10 years.

Managers of profitable business units are in a better position to obtain fresh funds for renewal and expansion than their counterparts that are responsible for poorly performing units. But the fact is that the predictive value of past performance is very poor. Moreover it is very difficult to determine profitability. Despite gargantuan efforts to formalize and standardize profit reporting, subjective judgement continues to play an important role. Value-based management forces managers to concentrate on the future and to confront the uncertainties inherent in business.

Empirical research seemed to support the notion that the pursuit of shareholder value was the best way to serve the interests of all corporate constituents and this suited the mood of the times. To make this philosophy work, capital markets needed to be liberalized to guarantee the most effective allocation of funds throughout the economy. Pushing the interest of the shareholder further by reducing shareholder exposure as much as possible (the concept of shareholder value) was gradually and insidiously replaced by shareholder return on investment.

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