Download Creative Business: Achieving Your Goals Through Creative by Chris Genasi, Tim Bills PDF

By Chris Genasi, Tim Bills

Whereas many of us in company have robust analytic abilities creativity has been undervalued in lots of businesses. The authors draw recognition to artistic pondering and motion and the way this is used to unravel company difficulties and increase functionality. They exhibit how a few businesses have accomplished luck due to creativity and supply a step-by-step advisor for firms and participants to turn into extra inventive. The e-book additionally includes a number of eventualities that motivate the reader to unravel difficulties imaginatively and to use those inventive strategies to their very own enterprise problems.

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Additional resources for Creative Business: Achieving Your Goals Through Creative Thinking and Action

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This does not have to be the case, but all too often it is. Once success is attained, we often find it difficult to remember the lessons and fundamental principles that enabled us to succeed in the first place. The dedication to customer service, the restless pursuit for the improvement that leads to market success, are just two of the essentials of business life that are all too often abandoned once the goal has been attained. It should be remembered that our own success was often achieved by systematically setting out to destroy market leaders, or at least to outpace the number one position holders.

A sentimental attachment to traditional activities and processes will be no match for the hard-nosed competition who will judge matters on their commercial merits alone. While all decisions must be judged on commercial grounds, the freedom to choose is the greatest motivation that a new owner can experience, and the sooner this can be achieved the better. As with all things in life, the transition between the new and the old requires sound but sensitive judgement. Indeed, the challenge for us all is to try to choose, or shape, a career that we are keenly interested in.

Later you can see which aspects appeal to you and consider how they might be applied to your actual business problems. ᔢ Ovation (page 106). Imagine you are receiving a standing ovation: what would you need to have done to have earned it? This technique is all about envisioning success by imagining the things you would need to have accomplished to deserve such acclaim from your peers. Standing ovations are almost entirely reserved for those who are have a strong passion for what they do, and this technique forces you to reflect on your current position and work out the gaps between where you are now and where you need to be if you are to receive an ovation.

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