Download Crisis Communication: Practical PR Strategies for Reputation by Peter F Anthonissen, Peter Anthonissen PDF

By Peter F Anthonissen, Peter Anthonissen

No corporation or association is resistant to crisis.В В A concern, although, doesn't unavoidably need to develop into a PR catastrophe. В Crisis Communications provides readers with recommendation on find out how to restrict harm through appearing speedy and definitely. В Moreover, it explains the best way to flip a concern into a chance by way of speaking successfully through a profitable public kinfolk process.


Crisis Communications is an intensive advisor to assist organize a company for unforeseen calamities.В  It presents details on responsibility, making plans, development company photo, usual mess ups, injuries, monetary crises, criminal matters, company re-organization, foodstuff crises, unfavourable press, media education and hazard managers.


Contributors contain: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

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One hundred and sixty-eight people died in the attack and 500 others were wounded. The perpetrator, Timothy McVeigh, called his deed ‘a legitimate tactical means’ in his personal war against the US government. McVeigh was sentenced to death and was executed on 11 June 2001. In Belgium, the bloody attacks of the ‘Gang of Nijvel’ drove the country into crisis during the 1980s. The gang struck several times during the period 1983 to 1985. A total of 28 people died in Belgium as a result of their terrorist attacks on sites such as stores in the Delhaize supermarket chain.

Officials at NASA, the US space agency, found themselves in the midst of a crisis they could never have imagined when astronaut Lisa Nowak was arrested and charged with attempting to murder her reputed romantic rival for the affections of another astronaut. To the media, it did not matter that the crime had nothing to do with sending people into space. The backlash from the story immediately threat- Proactive Crisis Communication Planning 27 ened the agency’s reputation and NASA leaders soon decided they would have to comment or they would be able to exert no control over the story.

Proactive Crisis Communication Planning 33 Note: there may be a need to post news on the company website, so the press contact team also need to have contact with the webmaster for the organization. The job of press contact normally falls to a public relations agency that has crisis communication experience, but can of course be handled in house if the team members have the necessary strengths and experience. The plan It’s all in the planning Now that we have a crisis team ready, we need to do the groundwork.

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